WOMEN’S WORLD CUP “ALL EYES ON US” 

From recreating the glory of a stadium crowd to rendering a gritty dirt-on-the-lens perspective, JAMM delivers action-packed visuals for the FOX Sports campaign “All Eyes on US.” Created by W+K New York and directed by Joseph Kahn, the spots capture the unapologetic fierceness of the U.S. Women’s Soccer Team.

In the hero spot “All Eyes on US,” the full experience of tens of thousands of screaming fans is realized via meticulous CG crowd work. To actualize a wholly immersive game experience, on-the-ground footage was shot using wide-angle lenses, revealing the entire environment as well as the close-up action. With expert pacing, we achieved the sense of the game occurring in real-time, as the tempo of the camera keeps in-step with the team moving the ball downfield.

Featuring more CG crowd work, in “Goliath,” the entire U.S. Women’s Soccer Team runs towards the camera in slow motion. Captured locked off but digitally manipulated via a 3D camera to create a dolly zoom technique replicating real-life parallax, the altered perspective translates the unsettling feeling of being their opponent.

“The Warrior” focuses on Megan Rapinoe with a roaring CG crowd behind her. With the crowd remaining locked in the background, JAMM implemented motion work and elements like confetti into the sequence, making the characters appear lively without detracting from Rapinoe. Because the scenes were shot in the rain, we utilized water graphing to seamlessly blend the real-world footage and the CG crowd simulations.

For “The Finisher,” the U.S. team ran down the field at a slow motion pace, while the cameraman rigged with a steady cam sprinted backwards through the goal. Then the footage was sped up by 600%, imbuing the visual with a real-time quality, as player Alex Morgan delivers a perfect strike to the back of the net.